Don't Blow The Illusion is life's contradictions. It's The constant conflict that goes on inside the mind: how we want to live versus how we have been made to believe we should. This idea sums up the most common, profound and useless thoughts inside my mind daily.
The initial idea to do a tank line surfaced on a road trip from Ontario, Canada to Southern California. I remember passing through the side streets of Seal Beach and imagining selling tanks with my photos on them out of the back of my car. Why I hadn't thought to do this before -I'm not sure; I was raised on a beach. Maybe when you escape the limits of the only life you've known your imagination becomes even less constrained. What I do know is that I followed through and the final product is even better than I had imagined it could be. Don't Blow The Illusion is what happens when Eastern Canadian cottage country meets West Coast culture.
DBTI represents every time I put my last twenty in the gas tank and swore it was the last time. It's the sunset over the water that gas money got us to -and it's the birds chirping when I finally make my way home. It's past due bills, open roads, stinging hearts, stale motel rooms, a dashboard overflowing with parking tickets, and that chill that moves through your being when something you had only imagined is brought to life -
-DBTI is the passing thought that often goes dismissed -maybe this could all just be a dream, a mirage of the mind, an illusion.
Whatever you do, don't blow it.
(all photos captured and owned by Robin Waters)
At the end of the day it will always be about the photography -it's honest; and will always be my first choice instrument for expression of self. So thank you to the production teams I've worked with in the last few years, especially the handful that have been there from day one. To the people who helped put this brand together, my friends, and most importantly the people who have bared their soul in front of my lens, allowing me to express myself and my perception of reality through you. I will remember you always, I have the photos to prove it.
Without the support of the people around me and feedback from those I've run into, or those who email, I may not have had the stamina to follow through with the creation and launch of this project...so thank you.
This is a mere surface scratch,
I am proud to say that this brand is made and put together by small independent businesses located in both Southern Ontario Canada and New York USA. Sweatshop free.
Update: October 27th 2014
I made these two small films for my blog about 4 years ago, long before any thoughts of T-shirts or Hawai'i or anything really. Just an impulse to create, and a set of eyes constantly fixed on the horizon -with the belief that there is much more to all of this world than meets the eye. These montages represent the seeding of ideas that eventually lead me here, to what you see today. The seed being an uncontainable imagination crossed with reckless ambition.
My energy seemed to be a lot more transmissive then, this is why I can be so grateful to have such an intimate memory of who I once was and who I want to get back to being, just by watching below...
|CUP SIZE||A - B||B - C||C - D||C - D|
|BUST||32" - 33"||33" - 34"||34" - 36"||36" - 38"|
|WAIST||23" - 25"||26" - 27"||28" - 29"||30" - 32"|
|HIP||34" - 35"||36" - 37"||38" - 39"||40" - 42"|
|XS/S||33" - 36"|
|M/L||37" - 40"|
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