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SUSTAINABILITY

Our swimwear products go around the globe before they reach our customer, quite literally.

 

Our printing and laser cutting takes place in the USA before being shipped to Canada to be sewn and packaged. We use an Italian made eco-friendly fabric that is composed of 78% post-consumer recycled materials and 22% Xtra Life LYCRA. The recycled materials used are actually plastics that has been removed from our oceans. All materials used in our production process are recovered, cleaned and re-polymerised into a new fibre. The fibre has the same characteristics as virgin polyamide guaranteeing top quality and giving our garments a smoother, softer feel with greater fit and shape retention compared to other swimwear fabrics.

With visual stimuli being a major focal point in our collections, all of the photography taken and produced on our swimwear is done so through the use of dye sublimation printing. This digital printing technique provides less of a negative environmental impact compared to most other printing methods (learn more about this here). The printing process reduces water and ink pollution by eliminating the liquid stage of printing and through the use of organic printing inks. The images are printed on to transfer paper or directly onto our fabrics, heat is then used to transfer dye onto the fabric and molecularly bonds the image to our swimwear.